Zhonghan Heli Joins Hands with Fenghuang New Materials to Solemnly Hold the Launch Ceremony for the Start of Operations in the Year of the Dragon

On February 17, the eighth day of the first lunar month in the Year of the Dragon, Zhonghan Heli (Zhengzhou) New Materials Co., Ltd. and Zhengzhou Fenghuang New Materials Technology Co., Ltd.—both under the same investment entity—jointly held the “Embarking on a New Journey, Scaling New Heights—Year of the Dragon Kickoff Ceremony” at Fenghuang Company’s newly completed bag-making workshop. Reconvene 。 Zhang Hongwei, Chairman of the Company, Kong Xin, General Manager, and Deputy General Managers Zhang Huaxin, Zhang Linjiang, Zhang Linhai, Wu Zhiyou, along with other senior management leaders, attended the meeting. Approximately 260 employees from all production workshops, business departments, and newly hired staff also participated. Attended the project commencement kickoff meeting.

Amid a jubilant and festive atmosphere marked by fluttering red flags, resounding gongs and drums, and the continuous crackle of firecrackers, employees of Zhonghan Heli and Fenghuang New Materials, draped in “Good Fortune Scarves for a Prosperous Start,” entered the venue in neat formation, their faces aglow with joy and their spirits high.

“Thank you, Boss, for your blessings!” “Thanks for the red envelope, Boss!” “We’ll certainly live up to your trust!”—even before stepping into the venue, these words could already be heard. At the entrance, Boss Zhang Hongwei and his daughter, Princess Zhang, personally handed out New Year opening-red-envelope gifts to each employee.

“The purpose of this conference is to build on our 2023 achievements, sound the clarion call for the company’s IPO, drum up momentum for the sprint toward our target of 130,000 tons and RMB 350 million in output value, adopt a ‘start at full speed’ posture, and fight the decisive battle in 2024!” The host’s resolute and impassioned opening remarks swept through every attendee like a warm current, delivering a powerful message of commitment and motivation for the meeting.

Mr. Kong Xin, General Manager of the company, began by reviewing and summarizing the work accomplished in 2023 and then outlined the plans and arrangements for 2024.

General Manager Kong’s summary of the 2023 performance—“record highs in gross output value, sales revenue, and cash collection”—not only greatly inspired the employees present but also earned the sincere admiration of this writer. Against the backdrop of a generally sluggish economic environment across the industry in 2023, Phoenix New Materials and Zhonghan Heli managed to achieve growth rates of 16% in domestic sales and 45% in foreign trade—truly an extraordinary feat.

General Manager Kong’s articulation of the 2024 goals is equally concise and packed with substance: in 2024, we will spare no effort to achieve “two new milestones”—a new journey and new heights—and to accomplish “three key objectives”—preparations for an IPO, production capacity of 130,000 units, and output value of RMB 350 million.

“He who travels a hundred li has already covered half that distance.” In light of the recent commissioning in 2024 of a new 50,000-ton smelting production line, the expansion of capacity, and the continued untapped potential in the market for sintering fluxes, the management teams of Phoenix New Materials and Zhonghan Heli have set even more ambitious incremental targets.

The highlight of the conference was the naming and commendation of 23 outstanding role models, exemplary sales professionals, model workers, and advanced employees for 2023. Their achievements fully exemplify the spirit of craftsmanship and sense of ownership among employees of Phoenix and Heli Companies, as well as the heroic feats of the sales team—braving all hardships to blaze trails through mountains and build bridges across rivers, achieving victory after victory with unwavering determination. These inspiring stories are truly moving and deserve widespread recognition.

Outstanding representatives of advanced sales personnel and model workers took to the stage to share their experiences. Drawing on their own work practices, they discussed their successes in areas such as market development, customer service, team collaboration, streamlining production processes, boosting productivity, and ensuring product quality, earning enthusiastic applause from their colleagues.

Chairman Zhang Hongwei delivered the closing keynote address. Drawing on a review of Phoenix New Materials’ remarkable decade-long journey, he underscored the imperative of making a full-scale push in the new year to achieve the target of 130,000 metric tons of finished product output and revenue of RMB 350 million. He provided a comprehensive explanation of the supportive measures in place across key areas, including investment, R&D, policy initiatives, and talent development. He emphasized that all employees must have unwavering confidence in our newly launched melting flux project, in our existing sintered flux product portfolio, and in the quality and market recognition of our products. Employees in every role are called upon to embody the company’s core values—“confidence, action, and a better life”—through concrete actions at their respective posts, to give their all, to work together in unison, and to drive the company’s high-quality, leapfrog development by adhering to higher standards, stricter requirements, and superior service.

Now is the perfect time for Phoenix to soar; let us join forces and rise to meet the challenges of the present. The successful convening of this groundbreaking commencement conference has injected powerful momentum into our leap-forward development in the new year. We are confident that, with the concerted efforts and unwavering unity of all our employees, Zhonghan Heli and Fenghuang New Materials will surely usher in an even brighter future!